
Demonstrating allows your target
market the opportunity to have hands on experience
of a product or service. The customer is able to try
and test the product or service while the demonstrator
explains the key features and benefits interacting
with customers personally to obtain their feedback.
Demonstrating can take place at various locations
and has a proven track record of taking the risk out
of buying a product for the first time, therefore
encouraging the consumer to purchase the product or
service.
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Here
is a recent activity to enable you to get
a feel for our experience and capabilities
in this area: |
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| Objectives: |
| To
put together a promotional team to
actively demonstrate a new computer
game based on the film ‘Pirates
of the Caribbean’. The objective
was to create awareness and raise
the profile of the product in a leisurely
environment to a relaxed target audience. |
| Overview: |
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The demonstration staff were fully
trained in the use of the product
and were briefed to act in character
as Jack Sparrow the star of the computer
game. The activity took place on Brighton
Beach and this relaxed approach enabled
evaluation of the product adoption
process. |
| Results: |
| Having
such an exciting costume to represent
the brand, created the awareness required
to get people talking and increase
the awareness of the computer game.
The professionalism of the demonstrators
helped to create a relaxed and fun
environment portraying a positive
image of the brand. |
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| Client Testimonial: |
Simply
put, PromoPower was able to provide us with
exactly what we needed for our event and
the girls organizing the Actors were very
helpful. My Account Manager was able to
quickly and efficiently find the four Actors
who were prompt, effective and able to carry
out the tasks we gave to them with a professional
attitude in fact they were faultless. I
would not hesitate to recommend the company,
or to use them for a future event. Many
Thanks! |
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