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Create an event to endorse
your brand values and build relationships with
your customers earning public understanding
and acceptance in a two-way communication. Whether
your brand is a household name or new to the
market we can give your consumers a positive
and memorable experience that will bring your
brands personality to life. We have experience
in organizing the whole event from logistics
to location and staff to security, events can
take place in the form of launch parties, store
openings, sports and outdoor events…to
name but a few.

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Here
is a recent activity to enable you
to get a feel for our experience and
capabilities in this area: |
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| Objectives: |
| To
encourage the nation to be more
patriotic and celebrate St George’s
Day with a traditional feast
of roast beef and Yorkshire
pudding. A recent survey conducted
by the English Beef and Lamb
Executive found that St.George’s
Day is in danger of extinction. |
| Overview: |
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In order to encourage the nation
to ‘Beef Up’ St.
George’s Day, Ian Botham
visited each Political Party
HQ and finished up at 10 Downing
Street to present a petition,
prior to visits to each political
party St.George visited radio
stations to deliver roast beef
and recite The Ode To Roast
Beef. |
| Results: |
| A
petition was successfully delivered
to 10 Downing Street and the
media coverage was invaluable.
Research showed that 91% of
people were not aware of any
traditions to mark St. George’s
Day, however, 84% of the people
do know how to celebrate the
holiday of another country (i.e.
4th July or Saint Patrick’s
Day). |
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| Client Testimonial: |
“PromoPower
was extremely quick to respond to
our enquiry with a suitable St George
to spearhead our Beef Up St George's
Day campaign. Rob proved to be friendly,
flexible and a great sport in his
role as Saint George delivering roast
beef to each major political party.”
Christine Morgan, Good Relations.
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