Exhibitions and Trade Shows come in all shapes and sizes; they can be in or outdoor and can be events in themselves. There is much to be gained from exhibiting; establishing a presence for your organization, raising awareness and promoting your product/service, making new contacts, and gaining media coverage. PromoPower can offer the total solution from planning to post-activity reporting and Stand Hostesses to Security.

Here is a recent activity to enable you to get a feel for our experience and capabilities in this area:

Objectives: The Sun needed to create a presence at the National Bike & Scooter Show at the NEC in Birmingham by getting a copy of the newspaper into the visitor’s hands. Also, to maintain the brand image and consumer interest by the means of a free prize draw to win a Kawasaki Motorbike was featured on the stand… the whole environment needed to be welcoming, fun and look eye catching and attractive. Overview: We took advantage of our extensive staff database to find the right people to fit the client’s criteria and represent the client’s brand; they had to be bright and attractive with outgoing personalities. The team’s role was to create awareness of the stands location and encourage the visitors at the show onto the stand to enter the free prize draw and collect their free copy of ‘The Sun’. Results: Our promotional staff managed to distribute 39’000 newspapers, 22’000 key rings and encouraged 15’000 visitors to enter the free prize draw by text. Excellent recognition and awareness from the public and press was achieved and the brand image was reinforced.

Client Testimonial: “I found all contact with PromoPower staff to be helpful in all aspects of the campaign and would be happy to use them again.” Maggi Meehan, The Scottish Sun & News of the World Promotions Manager.