Road Shows can be used for promoting your brand direct to your target market, for a product launch or to create awareness and trial of an established product or service. Once on the road this face-to-face activity can be taken from town to town visiting supermarket car parks to county shows. PromoPower can offer the total solution from, field staff and venue booking, vehicle/stand hire, journey planning and logistics to activity reporting.

Here is a recent activity to enable you to get a feel for our experience and capabilities in this area:

Objectives: To distribute hot samples of Bernard Matthews’s products at major retailers around the country, raising brand awareness with the consumers and retailers alike, also to raise the profile of certain products often in conjunction with other marketing tools such as TV advertising campaigns and in-store promotions. Overview: Two identical sampling units, with the capability for producing both cold or hot samples along with the option to be able to provide “Show Cooking” where the Chefs could give cooking demonstrations and recipe ideas in the commercial standard mobile kitchen, promotional staff were armed with trays of samples around the trailer and near the store entrance. Results: Research showed, that the pastries were very well received, especially once tasted. The Road Show increased sales up lift by around 2000% and was so successful, that Bernard Matthews went on to run eight other periods of activity through PromoPower.

Client Testimonial: “We run sampling roadshows at key times across the year and PromoPower have supplied us with Event Managers and Promotional staff in every corner of England. They have always supplied us with professional and reliable staff, that are well briefed and organised. No matter how late the notice, they have always come up with a solution to my promotional needs!"