Data Capture
Data Capture activities can be conducted to a targeted audience using a range of methods to collect information used to compile lists for your marketing activities or to generate sales leads. This can be done face to face or over the phone, we work with our clients to determine the best questions to ask, the right data to collect and the most useful analysis to carry out. We can interpret and input the data so all you are left with is the data, ready for you to use!
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
To raise awareness and drive up sales of Castel Wines with in-store sampling to the retailers visiting the wholesale outlets, also to increase orders from the cash and carry as a result of an increase in demand from their customer base. One of the main objectives was to collect customer data to create a database of retail outlets.
Overview:
While booking the venues for the in-store demonstrations to take place, PromoPower negotiated a premium site with maximum exposure and footfall.
The teams were chosen for their proven track record of achieving high quality sales and generating leads, they were given in depth product knowledge and training along with an insight into the brand.
We organized the sampling tables, the disposable equipment and the point of sale. A competition entry form was devised to stimulate interest with quality on-site prizes, the competition forms were collated by PromoPower and assimilated into data for the client.
Results:
The marketing intelligence gained as a result of the data collection activity enabled the client to segment their target market, therefore, generating a flood of orders. Some wholesalers experienced up to 2400% uplift in sales and a dramatic increase in awareness for a brand that is considered niché in the UK, although a market leader in France.
Client testimonial:
“The levels of professionalism and performance we have obtained from PromoPower has been very impressive. We have found that the superb combination of consistency, enthusiasm and flexibility throughout their service has added a tangible value to our brand. At every stage, PromoPower have listened to our specific needs, dealt with the messy bits and, most importantly, delivered a great result!”
Steve Best
Castel UK
... we can create a consumer experience that speaks volumes about your brand!
