Exhibitions and Trade Shows
Exhibitions and Trade Shows are a cornerstone of many industries and can vary greatly in size and scope but all aim to achieve the same goals, product and brand awareness. There is much to be gained from exhibiting; establishing a presence for your organization, raising awareness and promoting your products and/or services, making new contacts, and gaining media coverage.
PromoPower can offer the total solution from planning to post-activity reporting from stand hostesses to security personnel.
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
The Sun needed to create a strong presence at the National Bike & Scooter Show at the NEC in Birmingham. This entailed the seemingly simple but far from easy task of getting a copy of their newspaper into the visitor’s hands. Along with this, the task of maintaining brand image and consumer interest was achieved via the means of a free prize draw to win a Kawasaki Motorbike – which was to be featured on the stand. The whole environment needed to be welcoming, fun as well as eye catching, attractive and inviting.
Overview:
We took advantage of our extensive staff database to find the right people to fit the client’s criteria and represent the client’s brand; they had to be bright and attractive with outgoing personalities. The team’s role was to create awareness of the stands location and encourage the visitors at the show onto the stand to enter the free prize draw and collect their free copy of The Sun.
Results:
Our promotional staff managed to distribute 39,000 newspapers, 22,000 key rings and encouraged 15,000 visitors to enter the free prize draw by text. We avchieved excellent recognition, feedback and awareness from the public and the press which helped strongly reinforce the brand image of The Sun.
Client testimonial:
“I found all contact with PromoPower staff to be helpful in all aspects of the campaign and would be happy to use them again.”
Maggi Meehan
The Scottish Sun & News of the World
... we can create a consumer experience that speaks volumes about your brand!
