Experiential Marketing
Experiential Marketing is the provision of highly skilled and trained Brand Ambassadors out in the field that give consumers an opportunity to engage and interact with client’s brands, products and services. It’s the difference between telling consumers about features and letting them experience the benefits for themselves.
Experiential Marketing can reach a variety of the consumer’s senses and it is advisable to engage as many of the senses as possible, it also integrates elements of emotions, logic and stimulates a positive thought processes to connect the brand with the consumer out in the world where things happen through personal experiences that are interactive and memorable.
The goal of Experiential Marketing is for our Brand Ambassadors to establish a connection with the consumer making the product or service more desirable with each encounter, so ultimately helping the consumer make intelligent and informed purchasing decisions leading to increased sales, awareness and brand loyalty.
* Experiential Marketing is highly accountable and has shown an increase of sales up lift by around 2000% *(Bernard Matthews Case Study), when done right, it’s the most powerful tool in the field to win brand loyalty.
The range of Experiential Marketing services:
- Exhibitions and Trade Shows
- Leafleting and Distribution
- Conferences and Front of House
- Face Painting and Balloon Modeling
- Roadshows
- Costume Characters and Fancy Dress
- Corporate Hospitality
- Models and Actors
- Presenters and DJs
- Entertainers
- Jet Packers and Gorilla Activity
To view examples of these Experiential Marketing services in operation please go to the Services and Case Studies option on the left hand menu bar.
Benefits Of Experiential Marketing
- Face to face contact with the targeted consumers is arguably the most effective way to reach them and outsourcing the supply and management of Experiential Marketing can save companies millions of pounds.
- Experiential Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor’s campaign or increasing brand loyalty and image.
- Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes PromoPower ideal for ongoing nationwide promotions as well as one-off campaigns in small towns.
- Brand Ambassadors are experienced and trained and are supported by comprehensive reporting and they ensure Experiential Marketing campaigns are fully accountable.
- Experiential Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client’s market. Each campaign is individually designed to meet the client’s objectives, so the reality is that any campaign might well involve many of the core disciplines. Thus Experiential Marketing works hard to maximise the client’s budgets and give as much pay back as possible.
... we can create a consumer experience that speaks volumes about your brand!
