Field Marketing
Field Marketing is the provision of highly skilled and trained Field Staff to conduct brand building strategic (long-term) or tactical (short-term)activity on behalf of clients. Field Staff deliver highly visible brand results to complete specific goals and targets. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.71% of brand and product advocacy is transferred face to face and a positive piece of word of mouth advocacy leads to 62 conversions so if one of our Field Staff talks to 62 influencers with the right message in the right way that will lead to 62,000 conversations the clients product or service. As an effective data-driven and people-powered marketing process, Field Marketing is able to deliver a highly measurable return on investment.
A recent DMA participation media survey identified field marketing as the second most likely technique to stimulate consumers to purchase.
* Research shows that on average brand owners are gaining £1.36 in sales for every £1.00 spent on Field Marketing. *(information resources) In terms of ROI, this makes Field Marketing more effective than most other Marketing activities.
The range of Field Marketing services:
- Auditing
- Sampling
- Demonstrating
- Merchandising
- Market Research
- Sales
- Lead Generation and Telesales
- Mystery Shopping
- Data Capture
- Logistics
To view examples of these Field Marketing services in operation please go to the Services and Case Studies option on the left hand menu bar.
Benefits Of Field Marketing
- Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of Field Marketing can save companies millions of pounds.
- Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor’s campaign or increasing market distribution.
- Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes PromoPower ideal for ongoing nationwide promotions as well as one-off campaigns in small towns.
- Field Staff are experienced and trained and are supported by comprehensive reporting and they ensure Field Marketing campaigns are fully accountable.
- Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client’s market. Each campaign is individually designed to meet the client’s objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus Field Marketing works hard to maximise the client’s budgets and give as much pay back as possible.
... we can create a consumer experience that speaks volumes about your brand!
