Jetpacking & Guerilla Activity
Guerilla Marketing is usually off the wall ideas and hard hitting tactics to get your brand noticed. Depending on the concept it can be done on a permission or non-permission basis and could take the form of street teams or theatre, PR stunts, poster boards, street stenciling or even jetpacking.
Jetpacks are mobile backpack drinks dispensers with great branding opportunities and the revolution in hot and cold sampling and sales. Guerilla Marketing is a compelling way to get closer to your customers and have fun doing it!
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
Nottingham Contemporary and Cafe.Bar.Contemporary were opening their doors for the first time and were hoping to attract up to 5,000 visitors to the weekend event. With this in mind and taking into account the inclement weather, their concern was that the visitors queuing outside would become disheartened and cold. Therefore the required a practical and creative solution of providing hot drinks and good will to all waiting for their first look inside.
Overview:
To get close to the crowds in a practical yet creative and fun way we provided jetpacks, disposables and operational staff. We branded up the jetpacks and front facing serving pouches to get the brand noticed and our “Cafe.Bar.Contemporary’s Rocket Men” served hot coffee and entertained the crowds queuing outside to raise the profile and brand image.
Results:
Over 5,000 visitors came through the doors of Nottingham Contemporary to enjoy the exhibitions and enjoy their first taste of the new Cafe.Bar.Contemporary. Using the jetpacks to dispense hot drinks ensured that the coffee was served safely and at the correct temperature and the Rocket Men retained the queue, maximised the impact on the High Street and created a fun atmosphere!!!
Client testimonial:
“A major event the opening of Cafe.Bar.Contemporary at the new Nottingham Contemporary Gallery with over 6000 visiting in our fist weekend PromoPower knew how to keep our queues happy, they made it so easy to organise and was able to meet our needs without question, the jet packs looked great with the branding and the staff never stopped, they were enthusiastic and just happily went that extra mile, thank you!!”
Philippa Richmond
Victoria Creative, c/o Cafe.Bar.Contemporary
... we can create a consumer experience that speaks volumes about your brand!
