Lead Generation and Telemarketing
Contracting out sales resource easily enables a cost-benefit analysis to be conducted thus making face-to-face or telemarketing/sales activities more accountable. Additionally, the flexibility to switch activities geographically or demographically is facilitated by the ability to call on PromoPower’s database of sales resources.
Should you require an integrated solution from identify target markets and appropriate outlets to end of activity evaluation either office based or out in the field we can help!
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
LetsDrive instructor training has provided training to thousands of people across the UK for over 10 years. The main objective of the promotions was to generate a full diary for the instructors and increase exposure of the new MINI One vehicles by targeting teenagers; either those who are about to turn 17 or have started lessons and for what ever reason want to get going again after giving up.
Overview:
We recruited a field sales team that reflected the target market who would generate interest and leads on-site; they were trained on key selling points applicable to individual customers needs.
Shopping centre sites were booked creating an exciting environment to show off the eye catching MINI Ones. The activities were managed and monitored daily to ensure success and implemented agreed calls into a database set up on the client’s behalf and to be appointed by the telesales team.
Results:
Each of our dedicated sales personnel generated on average between 10-20 quality leads per day; of which the follow-up telesales team converted 74% of them into sales. Thus an up-lift in awareness was created plus the profile of our client was raised with the MINI One. Sales volumes were achieved providing a great financial result and the diaries of LetsDrive instructors were filled!
Client testimonial:
“We were most impressed with the service PromoPower provided us with; the staff were enthusiastic, worked very hard and did us proud and the ‘MINI One’ was a valuable addition to our stand. We were kept right up to date at all times…..a highly effective and impactful campaign and we wouldn’t hesitate to use or recommend PromoPower in the future.”
Chris Hewitt
Let’s Drive
... we can create a consumer experience that speaks volumes about your brand!
