Leafleting and Distribution
Leafleting can be an efficient and very effective form of communicating a message or promotional offer a targeted audience. Campaigns can take place in a selected geographical area, ensuring controlled distribution with efficient use of resources on a regional, or national, basis. While distributing leaflets Promotional Staff can interact with potential customers, answering questions and testing consumer responses to the promotional material. Leafleting is a tried and tested method of increasing sales by generating interest and encouraging purchase with money-off coupons or promotional offers.
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
The objective of this activity was to raise awareness of the Renault Spectacular, a two day event, and maximise footfall into the showroom which in turn would increase sales potential. This 100,000 leaflet distribution campaign was to take place over a five day period throughout Essex to support the advertising campaign.
Overview:
PromoPower’s dedicated account team very smartly put together the logistics for the transportation of the uniforms and delivery of the leaflets, we selected and booked the venues and managed the activity through to post-activity reporting. Each leafleting team was headed by an experienced supervisor and personnel were selected for their outgoing, approachable personality; as well as their appearance in the provided branded tops. The teams were fully briefed to communicate directly with potential consumers.
Results:
We successfully distributed 100,000 leaflets over the five day period into the hands of the target market, which significantly raised the attendance at the two day Renault Spectacular and a significant sales uplift occurred as a result of the leafleting activity.
Client testimonial:
“A quality and cost effective service! PromoPower was excellent particularly with organising the logistics of the activity at the 11th hour. It was delivered by local people who actually knew our target geographical area and did a great job raising awareness. PromoPower’s approach was friendly, professional and their flexibility invaluable…they really know their stuff. Thank you!”
David Disneur
Renault
... we can create a consumer experience that speaks volumes about your brand!
