Market Research
Market research is an excellent tool to analyse buyer behaviour, market trends, customer views and opinions; research an studies can be conducted to a targeted audience using a range of techniques for qualitative or quantitative feedback.
This can be achieved in person (face to face) or over the phone, gleaning data to formulate business strategies, product/service developments and marketing plans. Market research activities can be planned, implemented and managed with experienced personnel, effectively and economically by PromoPower. Market research can be used in conjunction with other services such as events, road shows and demonstrations to name a few.
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
As part of the cider maker’s continued commitment to encourage responsible drinking, Aston Manor Brewery, producer of the UK’s leading White Cider, Frosty Jack’s, commissioned PromoPower to collect market research data through a nationwide responsible drinking tour.
Overview:
Launched to coincide with Freshers’ Weeks, the Frosty Jack’s teams distributed over 15,000 responsible drinking packs, in conjunction with www.drinkaware.co.uk, providing advice and information on alcohol consumption. In addition we interviewed students to collect data to be collated and assimilated for the client.
Results:
After surveying over 15,000 students, we were shocked to find that 48.6% did not know the recommended daily unit allowance for men & women. Even worse, 47.1% had no idea how many units of alcohol their favourite drinks contained! Although the Portman Group and www.drinkaware.co.uk are doing an excellent job promoting responsible drinking, we take the view, as do our other members in the National Association of Cider Makers, that suppliers should contribute as much effort as possible to promote this cause.
Client testimonial:
“As producer of the brand leader in this category, we have a responsibility to our consumers to educate them on both alcohol content of their favourite drinks, and to stress recommended daily allowances. He adds: “Let’s hope these figures can be dramatically reduced when we repeat the tour next year!”
Glenn Asquith
Aston Manor
... we can create a consumer experience that speaks volumes about your brand!
