Merchandising and Auditing
Merchandising activities are designed to maintain the face of a brand in the battle for space in the retailing sector. Merchandising visits provide the opportunity to monitor shelf space and out of stock scenarios, implement point of sale, collect information, train sales staff and obtain orders.
Merchandising ensures that your brand stands out from its competitors and is effectively communicating with the consumer to stimulate purchase; if it’s not there, it can’t be bought!
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
To maintain shelf space and availability of the News of The World at every ASDA store across the country, to raise brand presence and generate consumer interest in conjunction with TV advertising campaigns and in-store promotions to ultimately increase sales.
Overview:
Experienced Merchandisers worked together with ASDA’s store staff to maximize shelf space; they also ensured that all stock was audited, out of the store room and on the shelves. Merchandisers also distributed free CDs to encourage sales of the News of The World while recording consumer behavior and attitudes.
Results:
Although there was stiff competition from other newspapers within the store, it was an amazing success with a sales uplift of 23%! Awareness not only of the News of The World but the supplements/content inside was raised and the consumer information collected was a vital part of monitoring brand distribution and development.
Client testimonial:
“PromoPower have played an integral role in the execution of our Field Marketing activities. They understand our objectives and their hands-on-approach ensures the smooth running of our events. The PromoPower team are a pleasure to work with!”
Sofie Archbold
News International Group
... we can create a consumer experience that speaks volumes about your brand!
