Sales
A sales force can be used to increase the sales of a product or service on a face to face basis. This can be for a new product or range of products, or can be used to maximize sales of an existing product.
The sales area targeted may include retail, wholesale or direct to the public and can be on a tactical basis to intermittently achieve short term objectives or on a strategic/contract basis to achieve long term objectives especially in areas were the client does not wish to maintain a field sales force.
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
The main focus of our brief was to increase the sales of a white granary loaf, new to the market and available at many small independent retail bakeries. This sales activity across retail outlets was in support of the launch of the product, creating awareness and encouraging trial to the end consumer while enhancing customer relationships and awareness.
Overview:
Working in partnership with Premier Foods; a cinema-usher style sampling tray was developed giving the ability to distribute samples in a small bakery. The targeted bakeries were visited by our sales force who implemented point-of-sale materials before distributing samples both inside and outside of the store encouraging the purchase of the product to shoppers.
Results:
Some of the bakeries saw an uplift in sales of 1150%, dramatically increasing profits and awareness for a product line that was very new to the market. By introducing this new product to the customer in a friendly, informative and professional manner, repeat orders were taken and this tactical approach has now been implemented as an on-going basis.
Client testimonial:
“Premier Foods used PromoPower to launch a new product in our Granary Flour range. During the weeks that we worked together we found PromoPower to be reliable, efficient and flexible enough to cope with any last minute changes. Their post activity feedback, comprehensive sales analysis and enthusiastic staff made our sampling campaign a real success.”
Lydia Walker
Premier Foods Group limited
... we can create a consumer experience that speaks volumes about your brand!
