Sampling
Sampling provides the opportunity to get your product into your consumer’s hands, targeting the right consumer profile to sample and sell the features and benefits of your product or service too. Product sampling can take place at various locations and has a proven track record of taking the risk out of buying a product for the first time, therefore encouraging the consumer to purchase the product or service.
Here is a recent case study to enable you to get a feel for our experience and capabilities in this area:
Objectives:
Our brief was to implement a sampling activity in retail outlets that would allow the customers at Marks & Spencer stores to experience Walkers Charnwood Bakery uncured range of Pork Pies, educating them on the traditional production methods of the uncured range and the benefits of this.
Overview:
We implemented experienced sampling staff to provide perfectly presented samples and distribute information leaflets, this face-to-face approach enabled evaluation of the product adoption process. We supplied a mobile sampling unit to obtain maximum reach together with the equipment and staff training required to sample the product effectively.
Results:
Stock of the uncured Pork Pies sold out in all of the stores where the sampling activity took place and there was an uplift in sales of 200% throughout the stores. Evaluations highlighted that 70% of the customers sampled, changed from their existing brand to one from the uncured range. We put the brand and customer together at the right time and place, and create the spark that moves the brand in mind to the brand in hand.
Client testimonial:
“Walkers Charnwood Bakery has been delighted with the high standard of work and complete professionalism of PromoPower. I wouldn’t hesitate in using them in the future or recommending their services.”
Martin Anderson
Walker Charnwood Bakery
... we can create a consumer experience that speaks volumes about your brand!
